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BRAND ASSET MANAGEMENT: DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS (JOS
ISBN : 9780787950774
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Title of the books is BRAND ASSET MANAGEMENT: DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS (JOS . Author Name :SCOTT M. DAVIS. Excellent book for the General Books, GENERAL. Published byJOSSEY BASS
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Title of the books is BRAND ASSET MANAGEMENT: DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS (JOS . Author Name :SCOTT M. DAVIS. Excellent book for the General Books, GENERAL. Published byJOSSEY BASS
Specifications
| Author | SCOTT M. DAVIS |
| Edition | LATEST EDITION |
| Year | 2000 |
| Publisher | JOSSEY-BASS |
| Binding | PAPERBACK |
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