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BRAND COMMUNITIES FOR FAST MOVING CONSUMER GOODS: AN EMPIRICAL STUDY OF MEMBERS* BEHAVIOR AND THE ECONOMIC RELEVANCE FOR THE MARKETER
ISBN : 9783834940544
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Title of the Book is BRAND COMMUNITIES FOR FAST MOVING CONSUMER GOODS: AN EMPIRICAL STUDY OF MEMBERS* BEHAVIOR AND THE ECONOMIC RELEVANCE FOR THE MARKETER , Author Name: MCKENZIE, Excellent book for the TECHNICAL, MANAGEMENT, Published By: MCKENZIE
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Title of the Book is BRAND COMMUNITIES FOR FAST MOVING CONSUMER GOODS: AN EMPIRICAL STUDY OF MEMBERS* BEHAVIOR AND THE ECONOMIC RELEVANCE FOR THE MARKETER , Author Name: MCKENZIE, Excellent book for the TECHNICAL, MANAGEMENT, Published By: MCKENZIE
Specifications
| Author | MCKENZIE |
| Edition | LATEST |
| Year | 2012 |
| Publisher | SPRINGER NATURE GROUP |
| Binding | PAPERBACK/HARDBACK |
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